New York CNN —How consumers are feeling about the health of the US economy, and of their own wallets, could be showing up in the way we’re buying one particular indulgence — perfume.
During periods of economic uncertainty, consumer behavior experts say shoppers tend to alter their purchase patterns, especially for discretionary goods.
They either switch to cheaper alternatives, cut back on how often they buy a product, or stop buying some products completely.
Perfume is no exception to these trends, as cheaper variants are seeing sales shoot through the roof.
And that’s just one way in which consumers are pulling back, despite more traditional economic indicators telling a much rosier story.
Persons:
don’t, ”, Dallin Hatch, Hatch, Jacquelyn, ” Larissa Jensen
Organizations:
New, New York CNN
Locations:
New York, Circana